"At WoolIndia, we believe that quality knows no borders. As a 2015-qualified Chartered Accountant and University of Warwick alumnus, I have focused my vision on transforming WoolIndia into a global textile powerhouse. Our philosophy is simple: 'International grace, in one woolen space.' By meticulously importing the planet's finest fibers and exporting to over 25 countries, we bridge the gap between global excellence and local craftsmanship. My commitment to this standard is fueled by continuous engagement with the elite wool community-from the historic IWTO Congresses in Venice and Kyoto to the strategic summits of the Nanjing Wool Conferences. We don't just trade in wool; we master the art of the strand. Every fiber we touch is a testament to our global authority and our unwavering promise of unparalleled quality."
- Mr. Vishwas Surana
Director, WoolIndia
Four decades of craft, scale, and global trust-built step by step, year by year.
The Woolindia story begins. We established our roots in wool trading, building a global reputation for sourcing excellence and deep industry knowledge.
The Woolindia story begins. We established our roots in wool trading, building a global reputation for sourcing excellence and deep industry knowledge.
Commenced Greasy Wool Scouring for total fiber quality control.
Commenced Greasy Wool Scouring for total fiber quality control.
Launched Carpet Yarn Spinning, entering the global manufacturing market.
Launched Carpet Yarn Spinning, entering the global manufacturing market.
Integrated Yarn Scouring to enhance premium product finishing.
Integrated Yarn Scouring to enhance premium product finishing.
Established a strategic warehouse in Italy to serve the European market directly with faster lead times and localized service.
Established a strategic warehouse in Italy to serve the European market directly with faster lead times and localized service.
Expanded capacity with new Plants, introducing specialized Felting Yarn and advanced drying tech.
Expanded capacity with new Plants, introducing specialized Felting Yarn and advanced drying tech.
Inaugurated another Carpet Yarn Spinning Plant to meet global demand for high-performance, sustainable textiles.
Inaugurated another Carpet Yarn Spinning Plant to meet global demand for high-performance, sustainable textiles.
Meet the visionaries behind Wool India's success, whose expertise and dedication have shaped our company's journey.
Founder & Chairman
With over 40 years of experience in the wool industry, Mr. Ashok Surana founded Wool India in 1988 with a vision to create a legacy of quality.
Managing Director
Mr. Naresh Kumar Surana has been leading the company's operations since 2001. Under his guidance, Wool India established global standards.
Director of Innovation
A 2015-qualified Chartered Accountant and University of Warwick alumnus, Director Vishwas Surana drives WoolIndia's global vision. His deep industry authority is shaped by attending elite forums, including the IWTO Congresses in Venice and Kyoto, and the Nanjing Wool Conferences in China, ensuring WoolIndia remains at the forefront of international textile excellence.
We scour the globe to import only the finest fibers, ensuring every strand meets an elite international standard.
We believe premium wool is a universal language, which is why we proudly serve clients across 25+ countries.
By attending global forums like the IWTO and Nanjing Conferences, we stay at the cutting edge of textile innovation.
We bridge the gap between sophisticated global supply chains and the timeless heritage of woolen craftsmanship.
Environmental responsibility is integral to our operations, from sourcing raw materials to implementing eco-friendly manufacturing processes.
We build lasting relationships with our clients by understanding their needs and providing tailored solutions that exceed expectations.
One Star Export House: Official status holder recognized by the Government of India for export excellence.
Responsible Wool Standard (RWS): Ensuring ethical sourcing and animal welfare across our global supply chain.
Authorized Economic Operator (AEO): Certification for secure and reliable international logistics and trade.
APEO/NPEO Free: Guaranteeing that our fibers are free from harmful chemicals, meeting strict global environmental safety norms.
Zed Silver certifications: Meeting the highest standards of quality and safety for premium wool products.
Outstanding contribution to wool exports and international trade.
Innovative approaches to sustainable wool processing.
Awarded Certificate of Excellence for Outstanding MSME in the Category of Innovation and Export Growth for year 2022 by Department of Industries & Commerce - Government of Rajasthan.
Awarded Certificate for Outstanding Export Performance in the Category of Emerging Exporter- MSME for the year 2025 by Federation of Indian Export Organisations.
Contact our team to discuss your specific requirements and discover how our wool products can enhance your business.